Pantone recently announced the year’s color for 2023: Viva Magenta 18-1750A. So naturally, we are enthusiastic about this striking pinkish-purple hue, guaranteed to stand out in the forthcoming year. But what makes Viva Magenta the perfect choice for 2023? 

Laurie Pressman, vice president of the Pantone Hue Institute, said the new color “vibrates with vim and passion” in a video unveiling it. “Viva Magenta is courageous and fearless, and a throbbing hue whose exuberance supports a cheerful and positive celebration, forging a new story,” the business said in a statement.

Leatrice Eiseman, executive director of the Pantone Color Institute, stated, “As virtual worlds become a more central part of our daily lives, we seek to take inspiration from our surroundings and what is authentic. The red of cochineal is one of the most valuable natural dyes and one of the most potent and brilliant colors ever created. It also served as the inspiration for Pantone 18-1750 Viva Magenta, which is a member of the red family.

Pantone’s Viva Magenta (18-1750A): Symbolism and Meaning

Pantone’s Color of the Year is a highly anticipated annual event in the design world. It sets the tone and direction for color trends in various industries. In addition, the company selects a specific hue that represents the current cultural zeitgeist. Pantone’s Viva Magenta, chosen as the Color of the Year for 2023, is a vibrant, bold shade of pink. According to Pantone, Viva Magenta represents a “feeling of excitement and enthusiasm to embrace their individuality and to be bold and confident in expressing themselves.”

The color pink is often associated with love, compassion, and nurturing, and Viva Magenta is no exception. The vibrant shade evokes joy and positivity. Viva Magenta aims to serve as a reminder to appreciate the beauty and happiness in life.

Viva Magenta: The Perfect Shade to Stand Out and Make a Statement

Pantone’s Color of the Year for 2023, this bold shade of pinkish-purple undoubtedly turns heads and makes an impact wherever it appears. But what makes Viva Magenta such a stand-out color? It’s vibrant and dynamic, making it an excellent choice for novices to add vibrancy to their wardrobe or home decor. Viva Magenta will make a dramatic statement or give a flash of color to a neutral ensemble.

Viva Magenta isn’t just a trend but has deep symbolism and meaning. Pantone’s pick of Viva Magenta indicates a desire for positivity and hope for the future. In the forthcoming years, embracing Viva Magenta may be a great approach to keeping grounded and focused on what matters.

How to Incorporate Viva Magenta into Your Home Decor? 

Viva Magenta is the perfect shade to consider if you want to add a pop of color and sophistication to your home decor. Pantone’s Color of the Year for 2023, this bold pinkish-purple is sure to make a statement in any room.

Here are a few ways you can incorporate Viva Magenta into your home decor:

  • Paired with Adjacent hues: 

A throw pillow, area rug, or piece of artwork in Viva Magenta can add a touch of color and interest to a neutral room. In addition, you can add Viva Magenta to small decor items like vases, candle holders, or picture frames.

  • Introduce Viva Magenta as an accent wall: 

If you’re feeling bold, consider painting an accent wall in Viva Magenta. It will add a pop of color and make a statement in any room. Given its style and vibrancy, it doesn’t require contrast to be apparent. It pairs well with the color wheel neighbors: red, orange, purple, and periwinkle blue.

  • Incorporate Viva Magenta into your furniture: 

A Viva Magenta couch or armchair can be a great way to add color to a neutral living room. Therefore, you can also add Viva Magenta cushions or throw blankets to your furniture for a pop of color.

  • Accessorize with Viva Magenta: 

Last but not least, adding Viva Magenta to your home decor can be a small commitment. To add a splash of color to your space, use a Viva Magenta lamp, vase, or other modest décor pieces.

The key to incorporating Viva Magenta into your home decor is finding balance. A few well-placed pops of color can go a long way in adding interest and sophistication to your space. Alternatively, you can incorporate the color into your wardrobe with a statement piece like a jacket or shoes.

GBSL’s Outlook: Be inspired by Pantone’s Viva Magenta

Pantone’s Viva Magenta color encourages individuals to embrace their originality and be confident in expressing themselves. GBSL, a global product sourcing company that specializes in furniture and home décor items, suggested that Viva Magenta may be included in its product offers to capitalize on this trend. Meanwhile, by embracing this vibrant and cheerful color, GBSL will also be able to connect with consumers seeking products that reflect the joy and positivity of the coming year.  Overall, Pantone’s Viva Magenta provides an excellent opportunity for our customers to stand out in the marketplace and connect with consumers looking for products that reflect the joy and positivity of the coming year.

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